/* Shared layout for all three directions. Colour and type live in dN.css. */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ground);color:var(--ink);font-family:var(--f-body);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;font-variant-numeric:tabular-nums}
a{color:inherit;text-decoration:none}
p,h1,h2,h3{margin:0}
.wrap{max-width:1240px;margin:0 auto;padding:0 48px}
.s{padding:88px 0}
.eyebrow{font-family:var(--f-label);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:28px;font-weight:600}
[lang=ar]{font-family:var(--f-ar)}

/* top bar */
.top{display:flex;gap:24px;align-items:center;padding:14px 48px;font-family:var(--f-label);font-size:12px;letter-spacing:.06em;color:var(--muted);border-bottom:1px solid var(--rule)}
.top-back{color:var(--ink);font-weight:600}
.top-tag{margin-left:auto}

/* idea */
.s-idea{padding:96px 0 104px}
.idea-wm{margin-bottom:96px}
.dir-name{font-family:var(--f-disp);font-size:clamp(64px,10vw,152px);line-height:.92;margin-bottom:44px}
.idea-lines{max-width:760px;display:grid;gap:10px}
.idea-lines p{font-size:clamp(19px,1.7vw,24px);line-height:1.4}

/* palette */
.sws{display:grid;grid-template-columns:repeat(6,1fr);gap:16px}
.sw-chip{aspect-ratio:1/1.15;border-radius:var(--r);border:1px solid var(--rule)}
.sw-meta{display:grid;margin-top:12px;font-size:14px;line-height:1.35}
.sw-name{font-weight:600}
.sw-hex{color:var(--muted)}
.sw-role{color:var(--muted);font-size:13px}
.note{margin-top:28px;max-width:640px;color:var(--muted);font-size:15px}

/* type */
.spec{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.spec-card{background:var(--surface);border-radius:var(--r);padding:40px;border:1px solid var(--rule)}
.spec-k{font-family:var(--f-label);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:28px;font-weight:600}
.spec-k.small{margin:18px 0 0;text-transform:none;letter-spacing:0;font-size:13px;font-weight:400}
.spec-disp{font-family:var(--f-disp);font-size:56px;line-height:1.02;margin-bottom:24px}
.spec-card.ar .spec-disp{font-family:var(--f-ar);line-height:1.35}
.spec-body{font-size:17px;max-width:460px}
.spec-fig{margin-top:28px;border-collapse:collapse;width:100%;font-size:16px}
.spec-fig td{padding:9px 0;border-top:1px solid var(--rule)}
.spec-fig td+td{text-align:right}
.spec-ar-fig{margin-top:28px;padding-top:16px;border-top:1px solid var(--rule);font-size:20px}

/* website hero frame */
.site{background:var(--hero-bg,var(--surface));border-radius:var(--r);overflow:hidden;border:1px solid var(--rule)}
.h-nav{display:flex;align-items:center;gap:32px;padding:22px 44px}
.h-links{display:flex;gap:28px;margin-left:auto;font-size:15px}
.h-btn{display:inline-block;padding:11px 18px;font-size:15px;font-weight:600;cursor:pointer}
.h-btn.big{padding:16px 26px;font-size:16px}
.h-body{padding:72px 44px 80px}
.h-head,.h-head2,.cv h3,.vl-t{font-family:var(--f-disp)}
.h-cat{font-family:var(--f-label);font-size:13px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:28px;font-weight:600}
.h-ctas{display:flex;gap:28px;align-items:center;margin-top:40px}
.h-link{font-weight:600;border-bottom:1.5px solid currentColor;padding-bottom:2px}

/* WhatsApp phone */
.chat-grid{display:grid;grid-template-columns:400px 1fr;gap:72px;align-items:center}
.phone{width:380px;border-radius:46px;padding:12px;background:#111;box-shadow:0 30px 60px -30px rgba(0,0,0,.35);position:relative;font-family:-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;font-variant-numeric:normal}
.phone>*{position:relative}
.ph-notch{position:absolute;top:22px;left:50%;transform:translateX(-50%);width:96px;height:26px;border-radius:14px;background:#111;z-index:3}
.wa-head{display:flex;align-items:center;gap:10px;padding:52px 14px 10px;background:#F0F2F5;border-radius:36px 36px 0 0;color:#111B21}
.wa-back{font-size:30px;line-height:1;color:#54656F;margin-right:-2px}
.wa-avatar{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;overflow:hidden;flex:none}
.wa-who{display:grid;line-height:1.2}
.wa-name{font-size:16px;font-weight:600}
.wa-sub{font-size:12px;color:#667781}
.wa-body{background:#EFEAE2;padding:12px 10px 14px;display:flex;flex-direction:column;gap:6px;min-height:560px}
.wa-day{align-self:center;background:#fff;color:#54656F;font-size:12px;padding:4px 10px;border-radius:8px;margin-bottom:6px;box-shadow:0 1px .5px rgba(11,20,26,.13)}
.bub{max-width:86%;background:#fff;color:#111B21;font-size:14.2px;line-height:1.38;padding:7px 9px 8px;border-radius:8px;box-shadow:0 1px .5px rgba(11,20,26,.13);position:relative}
.bub .t{float:right;margin:6px 0 -4px 10px;font-size:11px;color:#667781}
.bub.out{align-self:flex-end;background:#D9FDD3}
.bub.out .tick{color:#53BDEB;letter-spacing:-3px}
.bub.img{padding:3px;max-width:88%}
.bub-cap{padding:7px 7px 6px}
.wa-input{background:#F0F2F5;padding:10px 12px 22px;border-radius:0 0 36px 36px}
.wa-input span{display:block;background:#fff;border-radius:20px;padding:9px 14px;color:#8696A0;font-size:14px}
.phone.wa-dark .wa-head,.phone.wa-dark .wa-input{background:#202C33;color:#E9EDEF}
.phone.wa-dark .wa-sub,.phone.wa-dark .wa-back{color:#8696A0}
.phone.wa-dark .wa-body{background:#0B141A}
.phone.wa-dark .wa-day{background:#182229;color:#8696A0}
.phone.wa-dark .bub{background:#202C33;color:#E9EDEF}
.phone.wa-dark .bub.out{background:#005C4B}
.phone.wa-dark .bub .t{color:#8696A0}
.phone.wa-dark .wa-input span{background:#2A3942;color:#8696A0}
.wcard{border-radius:6px;overflow:hidden;padding:14px 14px 12px;font-family:var(--f-body);font-variant-numeric:tabular-nums}
.wc-top{display:flex;justify-content:space-between;font-size:12px;font-weight:600}
.wc-s{opacity:.6;font-weight:400}
.wc-big{font-family:var(--f-disp);font-size:44px;line-height:1.05;margin:8px 0 2px}
.wc-t{font-size:12px;opacity:.75;margin-bottom:8px}
.wc-foot{display:flex;justify-content:space-between;align-items:center;margin-top:10px;font-size:11px}
.wcard .chart{display:block;width:100%;height:auto}
.chat-notes h3{font-family:var(--f-disp);font-size:clamp(30px,3vw,42px);line-height:1.1;margin-bottom:28px;max-width:560px}
.chat-notes ol{margin:0;padding:0;list-style:none;counter-reset:n;display:grid;gap:20px;max-width:520px}
.chat-notes li{counter-increment:n;padding-left:44px;position:relative;font-size:17px}
.chat-notes li::before{content:counter(n);position:absolute;left:0;top:0;font-weight:700;color:var(--muted)}

/* print + data card */
.print-grid{display:grid;grid-template-columns:minmax(0,440px) minmax(0,1fr);gap:56px;align-items:start}
.a4{aspect-ratio:210/297;width:100%;max-width:440px;box-shadow:0 24px 50px -28px rgba(0,0,0,.4);overflow:hidden}
.cv{height:100%;display:flex;flex-direction:column;padding:40px 38px 30px}
.cv-foot{margin-top:auto;font-size:10px;opacity:.6}
.dcard{border-radius:var(--r);padding:32px;background:var(--surface);border:1px solid var(--rule)}
.dc-head{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:22px}
.dc-k{font-size:14px;color:var(--muted);margin-bottom:6px}
.dc-big{font-family:var(--f-disp);font-size:48px;line-height:1}
.dc-big small{font-family:var(--f-body);font-size:15px;color:var(--muted);font-weight:400}
.dc-s{font-family:var(--f-label);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);border:1px solid var(--rule);padding:4px 8px;border-radius:99px;white-space:nowrap}
.dcard .chart{display:block;width:100%;height:auto}
.dc-foot{margin-top:16px;font-size:14px;color:var(--muted)}
.chart text{font-family:var(--f-body);font-variant-numeric:tabular-nums}

/* voice */
.vls{display:grid;gap:0;border-top:1px solid var(--rule)}
.vl{display:grid;grid-template-columns:220px 1fr;gap:32px;padding:26px 0;border-bottom:1px solid var(--rule);align-items:baseline}
.vl-k{font-family:var(--f-label);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:600}
.vl-t{font-size:clamp(20px,2vw,28px);line-height:1.3}

/* arabic */
.ar-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:40px;align-items:center}
.ar-k{font-family:var(--f-label);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:20px;text-align:right;font-weight:600}
.ar-hero h2{font-family:var(--f-ar);font-size:clamp(36px,4.6vw,64px);line-height:1.35;font-weight:700}
.ar-hero h2 em{font-style:normal}
.ar-cat{margin-top:16px;font-size:20px;color:var(--muted)}
.ar-wa{background:#EFEAE2;border-radius:var(--r);padding:28px 22px}
.ar-bub{max-width:100%;font-family:var(--f-ar);font-size:17px;line-height:1.7}
.ar-bub .t{float:left;margin:8px 10px -4px 0}

.foot{padding:40px 0 56px;border-top:1px solid var(--rule);font-size:13px;color:var(--muted)}
.foot .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px}

@media (max-width:900px){
  body{font-size:16px}
  .wrap{padding:0 22px}
  .s{padding:60px 0}
  .top{padding:12px 22px;flex-wrap:wrap;gap:6px 16px}
  .top-tag{margin-left:0;width:100%}
  .idea-wm{margin-bottom:56px}
  .s-idea{padding:56px 0 64px}
  .sws{grid-template-columns:repeat(3,1fr);gap:14px 10px}
  .sw-meta{font-size:13px}
  .spec{grid-template-columns:1fr}
  .spec-card{padding:26px 22px}
  .spec-disp{font-size:40px}
  .h-nav{padding:18px 20px;gap:12px}
  .h-links{display:none}
  .h-nav .h-btn{margin-left:auto}
  .h-body{padding:40px 20px 48px}
  .h-ctas{flex-direction:column;align-items:flex-start;gap:18px}
  .chat-grid{grid-template-columns:1fr;gap:40px;justify-items:center}
  .phone{width:346px}
  .chat-notes{justify-self:stretch}
  .print-grid{grid-template-columns:1fr;gap:56px}
  .a4{margin:0 auto}
  .cv{padding:30px 28px 22px}
  .dcard{padding:22px 18px}
  .dc-big{font-size:38px}
  .vl{grid-template-columns:1fr;gap:8px;padding:20px 0}
  .ar-grid{grid-template-columns:1fr}
  .foot .wrap{flex-direction:column;align-items:flex-start}
  .dir.dir .chart:not(.mini) .c-lab{font-size:20px}
  .dir.dir .chart:not(.mini) .c-val,.dir.dir .chart .c-tlab{font-size:21px}
}

/* Direction 1: Warm Pass */
.d1{--ground:#EFE5D6;--surface:#FBF6EE;--ink:#2A1C14;--accent:#C4621D;--data:#4F6B3A;--muted:#8D7C6C;--rule:rgba(42,28,20,.14);--r:20px;
  --f-disp:"Bricolage",sans-serif;--f-body:"Bricolage",sans-serif;--f-label:"Bricolage",sans-serif;--f-ar:"Rubik Ar","Bricolage",sans-serif}
.d1 body,body.d1{font-variation-settings:"opsz" 14}
.d1 .dir-name,.d1 .spec-disp,.d1 .h-head,.d1 .chat-notes h3,.d1 .dc-big,.d1 .wc-big,.d1 .cv h3,.d1 .tk-big{font-weight:780;letter-spacing:-.035em;font-variation-settings:"opsz" 96}
.d1 .vl-t{font-weight:500;letter-spacing:-.01em}
.d1 .eyebrow,.d1 .spec-k,.d1 .vl-k,.d1 .h-cat,.d1 .ar-k{letter-spacing:.04em;text-transform:none;font-size:14px;font-weight:600}
.d1 .eyebrow{color:var(--accent)}

/* wordmark: half-copper disc + Name */
.d1 .wm{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:26px;letter-spacing:-.04em;font-variation-settings:"opsz" 96}
.d1 .wm-mark{width:26px;height:26px;border-radius:50%;background:linear-gradient(90deg,var(--ink) 50%,var(--accent) 50%);display:inline-block}
.d1 .idea-wm .wm{font-size:34px}.d1 .idea-wm .wm-mark{width:34px;height:34px}

/* hero */
.d1 .site{--hero-bg:var(--surface)}
.d1 .h-btn{background:var(--ink);color:var(--surface);border-radius:99px}
.d1 .h-body{display:grid;grid-template-columns:1.35fr 1fr;gap:64px;align-items:center}
.d1 .h-cat{color:var(--muted)}
.d1 .h-head{font-size:clamp(44px,5vw,72px);line-height:.98}
.d1 .h-head em{font-style:normal;color:var(--accent)}
.d1 .h-sub{margin-top:28px;font-size:20px;max-width:520px;color:#5A4A3E}
.d1 .h-ticket{background:#fff;border-radius:16px 16px 0 0;padding:26px 26px 30px;position:relative;box-shadow:0 18px 40px -24px rgba(42,28,20,.35);transform:rotate(1.2deg)}
.d1 .h-ticket::after{content:"";position:absolute;left:0;right:0;bottom:-10px;height:10px;background:radial-gradient(circle at 8px 0,transparent 7px,#fff 7.5px) 0 0/16px 10px repeat-x;transform:rotate(180deg)}
.d1 .tk-top{display:flex;justify-content:space-between;font-size:13px;color:var(--muted);font-weight:600}
.d1 .tk-big{font-size:84px;line-height:1;margin:14px 0 18px}
.d1 .tk-big small{font-size:40px}
.d1 .tk-row{display:flex;justify-content:space-between;padding:7px 0;font-size:15px;border-top:1px dashed rgba(42,28,20,.18)}
.d1 .tk-row b{font-weight:650}
.d1 .tk-row .acc{color:var(--accent)}
.d1 .tk-rule{height:10px}
.d1 .tk-foot{font-size:11px;color:var(--muted);margin-top:12px}

/* chat card */
.d1 .avatar,.d1 .wa-avatar{background:var(--ground)}
.d1 .wa-avatar .wm-mark{width:22px;height:22px;border-radius:50%;background:linear-gradient(90deg,var(--ink) 50%,var(--accent) 50%)}
.d1 .wcard{background:var(--surface);color:var(--ink)}
.d1 .wc-big{color:var(--accent)}
.d1 .wc-foot .wm{font-size:15px;gap:6px}.d1 .wc-foot .wm-mark{width:14px;height:14px}
.d1 .chart .c-bar{fill:#D9CBB7;rx:5}
.d1 .chart .c-bar.last{fill:var(--accent)}
.d1 .chart.mini .c-bar{rx:3}
.d1 .chart .c-base{stroke:var(--ink);stroke-width:1.5}
.d1 .chart .c-val{font-size:14px;fill:var(--ink);font-weight:600}
.d1 .chart .c-val.last{fill:var(--accent)}
.d1 .chart .c-lab{font-size:13px;fill:var(--muted)}
.d1 .chat-notes li::before{color:var(--accent)}

/* cover */
.d1 .a4{background:var(--ground);border-radius:4px}
.d1 .cv .wm{font-size:22px}.d1 .cv .wm-mark{width:22px;height:22px}
.d1 .cv-mid{margin-top:auto}
.d1 .cv-k{font-size:14px;color:var(--accent);font-weight:650;margin-bottom:12px}
.d1 .cv h3{font-size:46px;line-height:.98}
.d1 .cv-sub{margin-top:14px;font-size:16px;color:#5A4A3E}
.d1 .cv-ticket{margin-top:30px;background:#fff;border-radius:12px;padding:6px 18px;display:grid}
.d1 .cv-ticket div{display:flex;justify-content:space-between;gap:12px;padding:9px 0;font-size:13px;border-bottom:1px dashed rgba(42,28,20,.16)}
.d1 .cv-ticket div:last-child{border:0}
.d1 .cv-ticket span{color:var(--muted)}
.d1 .cv-ticket b{font-weight:600;text-align:right}
.d1 .cv-foot{margin-top:24px}

.d1 .dc-big{color:var(--ink)}
.d1 .dc-big small{letter-spacing:0;font-variation-settings:"opsz" 14}
.d1 .ar-hero h2{font-weight:700}
.d1 .ar-hero h2 em{color:var(--accent)}
.d1 .sw-chip{border-radius:16px}

@media (max-width:900px){
  .d1 .h-body{grid-template-columns:1fr;gap:48px}
  .d1 .h-sub{font-size:17px}
  .d1 .tk-big{font-size:68px}
  .d1 .cv h3{font-size:36px}
}