N A M E

01 Direction

Morning Edition

Feels like the financial page you read with the first coffee: calm, exact, nothing wasted.

Fog, navy ink and one cobalt line, with a serif for headlines and tabular figures for every number.

It fits owners who think in food cost and covers. It treats their numbers with the weight of a P&L.

02 Palette

Fog#E8EDF0Ground

Sheet#FAFBFCSurface, the page

Navy#0C1E33Ink

Cobalt#2450FFAccent, this week

Slate#5D7286Data, history and secondary text

Hairline#C5D0D8Rules and grid

Cobalt marks only the current week and the single action. History is slate. Rules are hairlines, never boxes.

03 Type

English. Newsreader for headlines, IBM Plex Sans for text and figures

Know where the money went.

We join the numbers a restaurant already has, the till, the delivery apps, the invoices and the stock counts, and find where the money goes, item by item.

Food cost	31.2%	33.9%
Sales, AED	72,140	68,905
Covers	1,118	1,046

Figures are tabular, so columns line up.

Arabic. IBM Plex Sans Arabic

اعرف أين ذهب المال.

نربط الأرقام الموجودة لدى المطعم، من نظام البيع وتطبيقات التوصيل والفواتير وجرد المخزون، ونكشف أين يذهب المال، صنفاً بصنف.

تكلفة الطعام 31.2% · الهدف 28%

04a Website hero

The margin firm for restaurants

Know where the money went. Item by item.

We read the systems you already run, the till, the delivery apps, the invoices and the counts, and report what they mean. Every week, in WhatsApp.

Food cost, week 4131.2%Target 28.0%

Found, eight weeks2.7 ptsSample client

Start an 8-week pilot Read a sample report

04b The product moment: the weekly report, in WhatsApp

‹N N A M Ebusiness account

Monday

Week 41Sample

Food cost

31.2%

Target

28.0%

N A M EWeekly report

Food cost, week 41
31.2% last week. Target 28%.
Gap: AED 2,300.

Biggest leaks
1. Burrata portions, 140 g vs 120 g. AED 690
2. Dough thrown at close, 9 trays. AED 480
3. Margherita on Talabat, below cost after commission. AED 370

Reply 1 for the fix list.07:02

Why burrata?07:40 ✓✓

Portions. The recipe says 120 g, the line is plating about 140 g. 345 plates last week.

Fix: a 120 g scoop at the pass. Want me to tell the head chef?07:40

Message

The page, folded into a phone.

The card reads like a market table: two figures, one line, the current week in cobalt.
The text follows a fixed order every Monday: the number, the target, the gap, the three causes.
No emoji, no exclamation marks. The tone of a good finance director who writes short.

04c Pilot proposal cover, A4

N A M EPilot proposal

Where the five points go.

A pilot on food cost. One site, eight weeks.

Prepared forA food hall concept, Abu Dhabi

DateOctober 2026

Food cost today33.9%

Target28.0%

Confidential. Sample cover.

04d Data card

Food cost against target

31.2% week 41

Sample data

Eight weeks, one site. 2.7 points recovered, 3.2 to go.

05 Voice

Headline

Know where the money went. Item by item.

Subhead

The margin firm for restaurants. We read the systems you already run and report what they mean, every week.

WhatsApp alert

Food cost 31.2% last week, target 28%. Three items explain two thirds of the gap. Details below.

Proposal opener

In eight weeks we will tell you, to the item, why food cost runs five points above target, and fix the largest causes.

What we are not

We do not sell software. We do not replace your accountant. We find the money and close the gap.

06 Arabic

Hero headline

اعرف أين ذهب المال. صنفاً بصنف.

نرفع هامش الربح في المطاعم

WhatsApp line

تكلفة الطعام الأسبوع الماضي 31.2% والهدف 28%. ثلاثة أصناف تفسّر ثلثي الفجوة. التفاصيل أدناه.07:02