Three brand directions

For the restaurant margin firm. The name is still open, so every wordmark is a stand-in. Each page shows the idea, palette, type in English and Arabic, a website hero, the weekly WhatsApp report, a proposal cover, a data card and the voice. All numbers are sample data.

Direction 1

Warm Pass

Warm and tactile, from the kitchen pass. Oat, espresso, copper.

Direction 2

Morning Edition

Cool, precise, editorial, like a financial paper. Fog, navy, cobalt.

Direction 3

Hard Numbers

Bold and graphic, a scoreboard. Forest, cream, lime.