NAME

01 Direction

Hard Numbers

Feels like a scoreboard: one number, very big, and you know at once if the week went well.

Deep green and cream, with an acid lime that lights up only on the number that matters.

It fits owners who are busy on the floor. A week of food cost should read from across the kitchen.

02 Palette

Forest#0F2B23Ground

Pine#163A2FSurface, panels

Cream#F2EEE3Ink

Lime#D2F34CAccent, the one number

Sage#8DB8A0Data, history

Moss#4E7064Secondary text, rules

Lime is a signal, not a colour scheme: one number or one bar per view. On light paper the ground flips to cream and lime becomes a highlight.

03 Type

English. Archivo, expanded black for display, normal width for text

33 → 28

We join the numbers a restaurant already has, the till, the delivery apps, the invoices and the stock counts, and find where the money goes, item by item.

Food cost	31.2%	33.9%
Sales, AED	72,140	68,905
Covers	1,118	1,046

Figures are tabular, so columns line up.

Arabic. Noto Kufi Arabic

من 33 إلى 28

نربط الأرقام الموجودة لدى المطعم، من نظام البيع وتطبيقات التوصيل والفواتير وجرد المخزون، ونكشف أين يذهب المال، صنفاً بصنف.

تكلفة الطعام 31.2% · الهدف 28%

04a Website hero

The margin firm for restaurants

33%→28%

We find the five points.

Food cost, item by item, every week, in WhatsApp. On the systems you already run.

Start an 8-week pilot

04b The product moment: the weekly report, in WhatsApp

‹ NAMEbusiness account

Monday

FOOD COST W41SAMPLE

31.2%

+3.2 over target. Down 0.3.

NAME

Food cost, week 41
31.2% last week. Target 28%.
Gap: AED 2,300.

Biggest leaks
1. Burrata portions, 140 g vs 120 g. AED 690
2. Dough thrown at close, 9 trays. AED 480
3. Margherita on Talabat, below cost after commission. AED 370

Reply 1 for the fix list.07:02

Why burrata?07:40 ✓✓

Portions. The recipe says 120 g, the line is plating about 140 g. 345 plates last week.

Fix: a 120 g scoop at the pass. Want me to tell the head chef?07:40

Message

One number you can read across the kitchen.

The card is a scoreboard: the week, the number, the distance to target. Lime only on the number.
It holds up in WhatsApp dark mode as well as light, with no colour of its own outside the card.
Short lines. Numbers first, words second.

04c Pilot proposal cover, A4

NAME

33→28

Pilot proposal.
Food cost back to target.

ForA food hall concept, Abu Dhabi

ScopeOne site, eight weeks

DateOctober 2026

Confidential. Sample cover.

04d Data card

Over target, points

+3.2

SAMPLE DATA

W34 to W41. Target 28%.

05 Voice

Headline

33% → 28%. We find the five points.

Subhead

Food cost, item by item, every week, in WhatsApp.

WhatsApp alert

31.2% this week. Down 0.3. Still 3.2 over. Biggest leak: burrata portions.

Proposal opener

One site. Eight weeks. One number: food cost back to target.

What we are not

No new app. No new till. No dashboard nobody opens.

06 Arabic

Hero headline

من 33% إلى 28%. نجد لك النقاط الخمس.

نرفع هامش الربح في المطاعم

WhatsApp line

31.2% هذا الأسبوع. أقل بـ 0.3، وما زلنا فوق الهدف بـ 3.2. أكبر تسريب: حصص البوراتا.07:02

Hard Numbers

33%→28%

One number you can read across the kitchen.

Pilot proposal.Food cost back to target.

من 33% إلى 28%. نجد لك النقاط الخمس.

Pilot proposal.
Food cost back to target.